ARE YOU THE BRAVE? by DIESEL
Diesel launches in Mexico the Limited Edition of "Only The Brave" fragrance.
How to engage the target? It's simple. The target is absolutely engaged, in love, crazy and sick with Mad Mamacitas, an emergent group of sexy and provocative bloggers, actress and models. The Mad Mamacitas started looking for the mexican Brave who drived them crazy with this fragrance.
Las Mad Mamacitas, unas blogueras muy sexys de México, protagonizaron la campaña de lanzamiento de la fragancia "Only the Brave" by Diesel. Para dar inicio a la campaña, como los políticos, salieron la noche anterior por las calles de Mexico D.F. a pegar, ilegalmente, los posters.
